
Professional Financial Management for SMEs
2BLUES Strategic Partners Ltd provides strategic finance and business consultancy services to SMEs in London and beyond.
We offer flexible on-site or remote guidance to help businesses navigate financial challenges, drive growth and achieve their goals, without the financial commitment of a full-time financial director.
Flexible, Ad-hoc Expertise
Cost Efficient Solutions
Innovative Approach
ABOUT US
2BLUES Strategic Partners
At 2BLUES Strategic Partners Ltd, we value integrity, accountability and transparency, whilst focusing on helping SMEs achieve sustainable growth.
Our mission is to empower businesses to work smarter, not harder, by delivering innovative, project-focused solutions tailored to their needs.
Get in touch today for an initial consultation and discover how 2BLUES Strategic Partners Ltd can help you unlock your organisation's full potential.


OUR SERVICES
How we can help
EXPERT FINANCIAL MANAGEMENT
Meet the Founder and Director
2BLUES Strategic Partners Ltd is led by its founder and director, John Lavender. John is an approachable, dynamic and proven financial director with 25+ years of financial experience.
John honed his skills in various organisations throughout his career. Before founding 2BLUES Strategic Partners Ltd, he held the position of Group FD and company director within an organisation generating revenues in excess of £80m, across the UK, Europe & ROW.
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John excels in business leadership, driving sustainable revenue growth, increasing profits, improving working capital, implementing cost controls and focusing on staff development.
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John utilises all these skills in his capacity as the official ambassador of Wycombe Wanderers Foundation.
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If you're looking for that strategic partner to take your business on its growth journey, please do not hesitate to contact John today.

John Lavender, Founder and Director of 2BLUES Strategic Partners
TRUSTED FINANCIAL CONSULTANTS
Client Testimonials
John Lavender at 2Blues is an excellent find. He is diligent and knowledgeable, he is also good fun to work with. John is providing us with an excellent service and really helping us get our start-up shipping liner business moving forward rapidly towards full service launch. His insight and knowledge on financial direction continues to be an invaluable asset to our start-up team and his willingness to learn the new, to him, language of the shipping world is testament to a level of commitment to us, his clients, that is a rare and precious gem to find in what can often be a grim and fairly soulless corporate landscape. We heartily recommend John and 2Blues.
IVLS Ltd
John's enthusiasm is infectious but he isn't simply boundless energy, it is coupled with outstanding strategic and financial knowledge and acumen, meaning he is an asset to any business looking to improve in those key areas.
Mark Gaitskell
CEO of Wycombe Wanderers Foundation
I have engaged with John in a mentorship relationship and he has been instrumental in helping to shape the next steps of my career. John has shown a real commitment to my development and growth, both professionally and personally and his encouragement and feedback has really helped to push me forward in my current role as a senior leader within a professional football club's charitable organisation..... Read more
Andy H.
Yell Review
I had the pleasure of working with John from 2Blues, and the experience was nothing short of amazing. He helped me refine my business strategy, gain clarity on my finances, and identify the key steps needed to grow my business. John provided invaluable insights into what I was doing well, what could be improved, and how to align my goals with actionable plans. His review of my business was thorough, and his advice around finances, in particular, has given me the confidence to take my business to the next level. Thank you, John, for your expertise and support!
Sarah F.
Yell Review

Our Core Values
Integrity
Accountability
Transparency
Respect
Honesty

TRUSTED STRATEGIC PARTNER
Why Choose Us?
Cost Savings
Save on salary, ERS NI, pension, healthcare, company car / allowance and annual bonuses.
Flexibility and Commitment
No fixed long-term contracts or HR commitments, offering you ultimate flexibility and convenience.
Innovative Project Focus
Benefit from fresh perspectives, new ideas and a project-focused approach tailored to your business.
Unlock your financial potential today
Transform your business and its financial growth with 2BLUES Strategic Partners Ltd. Contact us today to benefit from expert guidance tailored to your business needs.
Call us: 07949 220246